Vintage 1940s Era Ideal Dog Food Good Luck Charm Advertising Dog Figure

Description

This is a Vintage copper over zinc Ideal Dog Food Advertising “Good Luck” dog figure.
Marketed as the “seven-course meal in a can,” Ideal Dog Food was introduced by Wilson & Co of Chicago in the 1930s.
The company was known for its creative marketing campaigns, and in 1938 began offering a number of premiums in exchange for the cost of postage and a certain amount of labels from Ideal Dog Food cans. A small gift catalogue was published featuring a number of items available to customers for the right number of labels.
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This would be a great addition to any advertising memorabilia collection.
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